Style Guides

We are officially done with age-appropriate fashion advice. Done with being told that certain hemlines, certain colors, certain silhouettes are not for us anymore because of a number. Done with the idea that style has an expiry date or that getting older means getting quieter. Between the five of us we cover a wide range…

Every season we do the same thing. We spend weeks paying attention — to what we are actually reaching for, what is sitting unworn in our wardrobes, what we see on women who look effortlessly put together on the street. Then we cut through all the noise and land on the pieces that actually matter….